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“Cognitive dissonance” theory was proposed by _____.

A) Festinger
B) Bandura
C) Skinner
D) Freud

Correct Answer: A) Festinger

Leon Festinger proposed the theory of cognitive dissonance in 1957. It describes the mental discomfort (dissonance) experienced by a person who holds two or more contradictory beliefs, ideas, or values, or is confronted by new information that conflicts with existing beliefs.

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