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The law of effect was proposed by ___.

A) Ivan Pavlov
B) Edward Thorndike
C) Jean Piaget
D) Wolfgang Kohler

Correct Answer: B) Edward Thorndike

Edward Thorndike proposed the 'Law of Effect' based on his puzzle box experiments. It states that behaviors followed by satisfying consequences become more likely to occur, while behaviors followed by unsatisfying consequences become less likely.

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