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The concept of **Noise** (interference) in the mathematical model of communication was defined by ___________?

A) McCombs & Shaw
B) Shannon & Weaver
C) Lazarsfeld & Katz
D) McQuail & Windahl

Correct Answer: B) Shannon & Weaver

Reason: The concept of Noise, or anything that distorts the message during transmission, was a key component of the linear model of communication developed by Shannon & Weaver. Related MCQs: It can be physical (static) or semantic (misunderstanding).

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