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Home > News Agencies And Media Houses > Question

The early media effects theory, the **Hypodermic Needle theory**, refers to ___________?

0
A) Audience segmentation
B) Limited media effects
C) Two-step flow influence
D) Direct media influence

Correct Answer: D) Direct media influence

Reason: The Hypodermic Needle theory (or magic bullet theory) is an outdated concept suggesting that media messages are directly 'injected' into the audience, leading to Direct media influence. Related MCQs: This theory emerged in the 1930s before later research proved otherwise.

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