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The famous media aphorism **“The medium is the message”** was coined by ___________?

A) Noam Chomsky
B) Marshall McLuhan
C) Walter J. Ong
D) Neil Postman

Correct Answer: B) Marshall McLuhan

Reason: The phrase “The medium is the message” is the central thesis of Canadian communication theorist Marshall McLuhan. Related MCQs: It means the form of the media (e.g., print, TV) is more influential than the content itself.

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