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The early media effects theory, the **Hypodermic Needle theory**, refers to ___________?

A) Limited media effects
B) Two-step flow influence
C) Direct media influence
D) Audience segmentation

Correct Answer: C) Direct media influence

Reason: The Hypodermic Needle theory (or magic bullet theory) is an outdated concept suggesting that media messages are directly 'injected' into the audience, leading to Direct media influence. Related MCQs: This theory emerged in the 1930s before later research proved otherwise.

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