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The **Agenda Setting theory** of media effects was proposed by ___________?

A) Bernard Berelson
B) Wilbur Schramm
C) McCombs & Shaw
D) Elihu Katz

Correct Answer: C) McCombs & Shaw

Reason: The Agenda Setting theory, which focuses on the media's power to tell the audience what to think *about*, was introduced by McCombs & Shaw. Related MCQs: They studied the correlation between media emphasis and public importance.

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