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The **Two-step flow theory** of communication, emphasizing opinion leaders, was developed by ___________?

A) Harold Lasswell
B) Paul Lazarsfeld
C) Kurt Lewin
D) David Berlo

Correct Answer: B) Paul Lazarsfeld

Reason: The Two-step flow theory was developed by Paul Lazarsfeld and his colleagues (often with Elihu Katz) based on studies in the 1940s. Related MCQs: It posits that media messages first reach opinion leaders, who then relay them to the broader public.

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